Nike Swoosh Slingbag Concept

Observing the trend towards large logos on apparel in streetwear brought interesting ideas to mind. It is as if the wearer has consciously turned themselves into a personal billboard. It's almost as if the branding has come to supersede the idea of the brand itself. So what if we let the branding inform the silhouette of the product? I've created this concept as an opportunity to play with new bag silhouettes and to push the capabilities of Clo3D in the bags and accessories space.

Scope: Clo3D 3d rendering, garment prototype creation, ideation, sketching, product photography.